In early 2014, I founded Project Flora. Project Flora is about spreading the love. It's no secret that flowers can brighten even the darkest days. So naturally, it breaks us a little when we see perfectly fresh and beautiful floral arrangements and bouquets used at weddings and events being discarded after just a single use! We know that in their pristine condition, these blooms can add a lot of light and love to someone's day. 

Instead of discarding these flowers at the end of an event, we work with vendors, florists (like Flower Girl NYC), event planners, and socially conscious brides and grooms to resell these lovely blooms and donate a part of the proceeds to charity. 

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